Find out why your pipeline
isn't converting.

A SaaS marketing audit is a structured review of every asset and channel that touches your buyer's decision — your homepage, messaging, search visibility, sales deck, and lead generation flow. The goal isn't to produce a report card. It's to find the specific gaps costing you demos and pipeline, and give you a prioritized plan to fix them.

SEO (Search Engine Optimization) is about ranking in Google for the terms your buyers search. AEO (Answer Engine Optimization) is about appearing in featured snippets, People Also Ask boxes, and zero-click search results — the answers Google surfaces before someone clicks anything. GEO (Generative Engine Optimization) is newer: it's about being cited and recommended by AI tools like ChatGPT, Perplexity, and Claude when someone asks a question your product can answer.

For B2B SaaS, all three matter because your buyers are searching across all three surfaces. If your content only targets traditional SEO, you're invisible in the channels that are growing fastest.

SEO agency audits focus almost exclusively on technical SEO — crawlability, backlinks, page speed, keyword rankings. That's useful, but it misses the bigger picture: most early-stage SaaS companies don't have a technical SEO problem. They have a messaging problem. The wrong people are landing on the page, or the right people land and can't figure out what the product does or who it's for.

This audit covers SEO signals, but it also covers ICP messaging, demand generation, PMM assets, and competitive positioning — the full stack that determines whether traffic turns into pipeline.

Product Marketing (PMM) assets are the materials your buyers encounter before and during the sales process — your homepage, sales deck, one-pager, feature announcement pages, and competitive comparison content. In the audit, we review these for messaging clarity, ICP alignment, objection handling, and narrative flow. We score what's working and flag what's losing deals.

At minimum: read access to your GA4 and Google Search Console, your current homepage URL, and any sales or marketing assets you want reviewed (deck, one-pager, etc.). If you have CRM data showing where leads drop off, that's useful but not required. The kickoff call takes 30 minutes and covers everything we need to scope the audit correctly.

Not at all — pre-Series A is often the best time to do this. You're about to invest heavily in growth, and the audit tells you where to point that investment. The one caveat: if you're completely pre-revenue with no buyer data at all, the signal is too thin to audit. You need at least some traffic, a few customers, or active outbound activity for the findings to be meaningful.

Demand generation covers how you're creating and capturing buyer interest at the top of the funnel. In the audit, we review your lead magnets (are they pulling in the right audience?), your content-to-conversion path (does traffic have a clear next step?), and the balance between demand creation (making people aware of a problem) vs. demand capture (converting people already looking for a solution). Most early-stage SaaS companies are over-indexed on one and missing the other entirely.

The fix plan maps every finding to a specific action, with effort level (low/medium/high) and expected impact. Quick wins that take a day or two come first — typically copy fixes on the homepage, CTA changes, or repositioning a lead magnet. Bigger structural changes (a full messaging overhaul, a new content pillar, a deck rebuild) are staged across 30–90 days with clear sequencing. Nothing is vague. Every item is something you can actually hand off or execute yourself.

Yes — this is actually the most common scenario. Many Audit Sprint clients are solo founders or early-stage teams where the founder is running marketing. The report and fix plan are written to be understood and actioned by a non-marketing background. If execution capacity is a concern after the audit, the Growth Sprint is the natural next step — we handle the rebuild for you in 30 days.

You get the full report and fix plan, and you're free to execute it independently. If you want help executing, most clients move to a Growth Sprint — a 30-day engagement where we rebuild the assets identified in the audit (homepage copy, sales deck, demand gen materials). Some clients go straight to a Growth Retainer for ongoing sprint-based execution. There's no obligation to continue beyond the audit.