Senior marketing strategy.
Your team executes.

In a Consulting Sprint, the marketing consultant's role is to provide the strategic layer your team is missing — not to execute work they can handle themselves. Concretely, that means building your GTM strategy document, defining your ICP and positioning framework, reviewing your existing assets with detailed written feedback, and building a content and demand gen roadmap your team can execute against. Two live strategy calls are included to align at kickoff and walk through deliverables at handoff.

Hourly consulting engagements tend to drift — you end up scheduling calls reactively, the scope expands without clear outputs, and it's hard to measure what you got. The Consulting Sprint is a fixed-scope engagement with defined deliverables: a GTM strategy document, ICP and positioning framework, up to three asset reviews, a content roadmap, and a 90-day priority plan. You know exactly what you're getting before you start, and you receive everything within the sprint window.

The Growth Sprint is for companies with no marketing team — we handle both strategy and execution. The Consulting Sprint is for companies with in-house capacity who need the strategic layer: direction, positioning, and a framework for their team to work from. If you have writers, a marketer, or a founder who can execute — but you're not sure what to execute or why — the Consulting Sprint is the right fit. If you need the work done for you, the Growth Sprint or Growth Retainer is the better option.

No — you need at least one person who can execute: a writer, a generalist marketer, or a technically-minded founder who can implement what the strategy recommends. The Consulting Sprint is also a strong fit for companies that have just made their first marketing hire and want to give that person a clear framework to work from before they start executing independently.

Yes — particularly for Series A companies that have made early hires but haven't yet built a coherent GTM motion. The Consulting Sprint is specifically designed for B2B SaaS startups with 1–25 employees where the marketing function is new or undefined. It gives you the strategic foundation without the cost of a full-time senior marketing consultant or a long-term agency engagement.

The GTM strategy document covers: ICP definition (who your best buyers are and what triggers their purchase), positioning (how you're differentiated from alternatives in language your buyers use), messaging hierarchy (what to lead with on the homepage, in outbound, in the sales deck), channel priorities (where to focus marketing effort given your stage and resources), and a 90-day execution roadmap with sequenced priorities. It's built to be a working document — not a slide deck for a board presentation.

A marketing agency typically brings a team to handle execution across channels — content, paid, SEO, email — but adds overhead, account management layers, and longer onboarding. A marketing consultant focuses on the strategic layer: positioning, GTM, ICP, and the frameworks your team executes from. For early-stage B2B SaaS companies with some in-house capacity, a marketing consultant is often more cost-effective and faster to value than a full-service agency. If you need both strategy and execution, the Growth Sprint or Retainer is the better fit.

Yes — and many clients do exactly this. The Consulting Sprint is often a natural starting point before a Growth Retainer, because it aligns everyone on ICP, positioning, and priorities before committing to ongoing sprint-based execution. There's no obligation to continue after the sprint. Some clients take the deliverables and execute entirely in-house. Others move to a retainer once they've seen the quality of the strategy work.