Free Content Marketing Strategy Checklist

A simple 10-step framework to define goals, audit content, and plan smarter — designed for marketers and business owners.

What’s Inside

This checklist breaks content marketing into 10 clear, actionable steps you can follow without overwhelm. Inside, you’ll find:

  • Goals & KPIs — Set business goals and map measurable KPIs (traffic, leads, sales, engagement).

  • Audience & ICP — Define your ideal customer, pain points, and preferred content formats/channels.

  • Content Audit & Funnel Mapping — Inventory existing assets, tag TOFU/MOFU/BOFU, and spot gaps or update targets.

  • Content Planning & Channels — Pick content types, prioritize 2–3 channels, and build an actionable calendar with task assignments.

  • Optimize, Repurpose & Measure — On-page SEO checks, repurposing plan, and tracking framework (GA4/Search Console) to iterate by KPI.