With so many websites, POD platforms, and marketplaces available, it’s hard to find the right platform that can turn your art into profits.
In this guide, we’ll walk you through the best websites to sell your art, breaking down exactly what each platform offers, who it’s best suited for, and how to find the right one for your needs.
Where to Sell Your Artwork Online
Depending on how hands-on you want to be, your budget, and how much control you want over pricing and branding, you’ve got a few solid ways to sell your art online.
They are:
- Marketplaces:
You list and sell your art on platforms like Etsy or Saatchi Art, where tons of buyers already shop. They bring the traffic, but you’ll pay listing fees or commissions, and competition can be stiff. - Print-on-Demand (POD) Platforms
You upload your artwork, and the platform handles printing, packaging, and shipping products like prints, shirts, or mugs. It’s low effort once set up, but royalties are lower compared to direct sales. - E-commerce Stores
You build and own your own online shop through platforms like Shopify or WooCommerce. It’s more work upfront, but you keep more profits and have full control over your brand and customer experience.
Here’s a table format comparing these three models in general.
| Feature | Marketplaces | Print-on-Demand (POD) Platforms | E-commerce Stores |
| Ownership | Limited (you follow marketplace rules) | Limited (platform owns manufacturing & shipping) | Full control (you own your store) |
| Setup Cost | Low to medium (listing fees, commissions) | Very low (often free to start) | Medium to high (hosting, domain, design) |
| Revenue Share | Platform usually takes a % of each sale | Platform takes a bigger cut; artists get royalties | You keep 100% (minus payment processor and hosting fees) |
| Marketing | Platform brings some traffic, but competition is high | Platform brings traffic; you still need to promote | You drive all your own traffic |
| Fulfillment | You handle shipping and packaging | POD platform handles printing and shipping | You handle or outsource fulfillment |
| Best For | Beginners or artists wanting quick exposure | Artists who want passive income with minimal effort | Artists serious about building a long-term brand |
| Customization | Very limited (template listings) | Limited (some product customization, not full store control) | Full customization (storefront, branding, customer experience) |
| Examples | Etsy, Saatchi Art, Artfinder | Redbubble, Society6, Fine Art America | Shopify, Wix, WooCommerce |
| Barriers to Entry | Medium (may require approval or fees) | Low (easy signup, fast uploads) | Medium-high (setup effort needed) |
In the end, you decide where to sell your artwork based on your own style, goals, business model, and the amount of time you are willing to dedicate to managing the business side of things.
And, yes, you can also opt for a hybrid model by combining any of these models.
Best POD Websites To Sell Your Art Online
We’ll now look at various POD platforms, marketplaces, and e-commerce stores. Let’s start with Print-on-demand websites first. For a more exclusive list of POD platforms, check out this article.
Redbubble
Platform Type: Print-on-Demand Marketplace
Best Selling Art: Digital art, illustrations, graphic designs, typography, pop culture-inspired artwork
With Rebubble, you can see your designs live, from t-shirts to shower curtains, without handling any inventory. The platform makes this possible with just a few clicks. This Australian-based POD giant lets you upload your artwork once and sell it on over 70 different products.
Marketing: Redbubble handles most of the marketing heavy lifting through their substantial SEO presence and regular promotional emails. However, you’ll still need to master tagging and descriptions to stand out among millions of designs.
If you can leverage social media to drive traffic to your Redbubble, you’d likely see success.
Commissions: Artists typically earn 20-30% of the retail price, which can be adjusted by setting your desired markup percentage. While this might seem low, remember that Redbubble handles production, shipping, and customer service.
Pricing Strategy: You control your margins by setting your markup percentage above the base price. Want to earn more per sale? Simply increase your markup, but be careful not to price yourself out of the market.
Best For: Digital artists and illustrators just getting started in the POD world. It’s particularly great if you create fan art (while respecting copyright, of course) or trend-focused designs.
Though Redbubble is easy to use, it’s getting increasingly competitive. You’d either need a huge catalog or very targeted niche designs to find success.
Recommended Read: Top 15 Redbubble Alternatives for Print-on-Demand Success
Zazzle
Platform Type: Print-on-Demand Marketplace
Best Selling Art: Customizable designs, patterns, wedding stationery, holiday-themed art, typography
Zazzle offers two unique paths: selling your designs on products or creating templates that customers can personalize. It offers flexibility in the way you make money.
Marketing: Zazzle invests heavily in Google advertising and has an affiliate program that can help drive traffic to your designs. They offer promotional tools, such as volume discounts and limited-time sales, that you can activate on your products. Their “Designer of the Month” feature can also give featured artists significant visibility.
Commissions: You can set your royalty rate between 5% and 99%, though most successful artists stick between 10% and 25%. Higher rates mean higher product prices, which can affect conversion rates. Zazzle also offers a referral program where you can earn additional commissions by driving traffic to other designers.
Product Pricing: Base prices are slightly higher than some competitors, but the extensive customization options justify the premium for many customers.
Best For: Artists who create patterns, templates, or designs that benefit from customization. It’s particularly strong for wedding invitations, business cards, and personalized gifts.
The platform demands some sort of learning curve, but it rewards if you can work with it.
TeePublic
Platform Type: Print-on-Demand Marketplace
Best Selling Art: Pop culture designs, gaming art, minimalist illustrations, trendy graphics
If you want to sell your art mainly on apparel, such as t-shirts, and home-related items, TeePublic offers a streamlined approach to POD with fewer product options but potentially higher visibility for your designs.
Marketing: TeePublic stands out with its aggressive promotional strategy. They run sales almost constantly (which affects your earnings but can drive volume), and they actively promote artists through collections, featured spots, and their social media channels.
Their “TeePublic Pick” badge can dramatically boost visibility for selected designs.
Commissions: The commission structure is simple—artists earn a flat rate ($4 on a standard $20 t-shirt), with reduced rates during sales. While this means less flexibility in pricing, it also means more predictable earnings.
Pricing: All products have standardized pricing, which customers appreciate. The platform hosts frequent sitewide sales, sometimes offering prices as low as 35% off.
Best For: Digital artists creating pop culture, gaming, or trendy designs. It’s especially good for artists with a strong social media following who can drive their own traffic during sales events.
Besides, their print quality is impeccable compared to similar POD platforms out there. So, despite their discounts, the artists usually see decent sales volume.
Recommended Read
Top 10 Printify Alternatives You Should Know
Gumroad Alternatives to Sell Digital Products Online
Fine Art America / Pixels
Platform Type: Print-on-Demand Marketplace with Premium Art Focus
Best Selling Art: Photography, fine art prints, paintings, abstract art, home decor art
Do you create more traditional or fine art that deserves museum-quality printing?
Fine Art America (also operating as Pixels) specializes in high-end reproductions of artwork, making it ideal for traditional artists and photographers.
Marketing: Unlike most POD sites, Fine Art America offers physical gallery shows and art fairs for selected artists. Their SEO is excellent for art-specific terms, and they have partnerships with major brands and retailers. They also provide artists with their own customizable websites.
Commissions: Artists set their own markup above the base price of products. For standard POD items, this works similarly to other platforms. However, for fine art prints, artists can earn significantly more, sometimes $100+ per sale.
Pricing: Base prices are higher than casual POD sites, reflecting the premium quality. Artists can set substantial markups for limited edition or signature pieces.
Best For: Photographers, traditional artists, and professionals selling high-end art prints, framed works, and home decor. It’s particularly valuable if you create work that benefits from premium printing options.
You can find that the customer base isn’t someone who is looking for cheap finds; they are willing to pay for quality. That said, the competition is fierce, and you need truly gallery-worthy work to stand out.
Marketplaces to Sell Your Art Online
Etsy
Platform Type: Marketplace
Best Selling Art: Original artwork, handmade prints, custom portraits, art prints, crafts, digital downloads
I know many of us have an on-off relationship with this platform. But Etsy is a leading global marketplace known for handmade, vintage, and creative goods. It evolved as a go-to marketplace for unique, creative goods. The platform excels at connecting artists directly with buyers looking for something special and personal.
Marketing: Etsy’s internal search is powerful, but requires strategic use of titles, tags, and descriptions. The platform offers advertising options like Etsy Ads to boost listings within the site and Offsite Ads that promote products across the web. Artists with great product photos, engaging shop stories, and consistent branding tend to perform best.
Commissions/Fees: Etsy charges $0.20 per listing (renewed every four months), a 6.5% transaction fee, plus payment processing fees (3% + $0.25). For artists included in their Offsite Ads program, an additional 12-15% fee applies to sales generated through those ads.
Pricing: You set your own prices, with most successful artists factoring in materials, time, shipping, and Etsy’s fees. The platform supports a wide range from affordable prints to high-end original pieces.
Best For: Artists selling original works, limited edition prints, or custom commissions. Particularly strong for illustrators, painters, and artists with a distinctive style or niche. Works well for both beginners and established artists who enjoy direct customer interaction.
You should treat your shop like a business if you want to succeed on Etsy. Along with that, you should constantly work on marketing, respond quickly to customer messages, ship on time, and continually refine product listings based on what’s working.
Recommended Read: How to Create and Sell Digital Products in Just 7 Days
eBay
Platform Type: Marketplace
Best Selling Art: Collectible art, prints, vintage artwork, limited editions, sculpture, photography
Most people may not realize that you can sell art on eBay. While not exclusively for art, eBay’s massive customer base makes it a viable channel for artists, especially those selling higher-value or collectible pieces.
Marketing: eBay’s algorithm favors sellers with excellent metrics (shipping speed, customer service). The platform offers promoted listings that can increase visibility for a percentage of the sale price. Unlike art-specific sites, you’ll need to work harder to demonstrate value and authenticity.
Commissions/Fees: Standard insertion fees apply for listings exceeding your monthly allowance, plus a final value fee of 10-15%, depending on the category. Promoted listings cost an additional percentage that you set (typically 1-15%).
Pricing: The platform supports multiple pricing models, including fixed price, best offer, and auctions, giving artists flexibility based on the work being sold. Auction formats can sometimes drive higher prices for unique pieces with multiple interested buyers.
Best For: Artists selling limited editions, collectible prints, or unique pieces with established value. Works particularly well for artists with a history or provenance that adds value to their work.
You’d need to offer a great customer experience, thorough documentation, like authenticity certificates, and excellent product packaging to succeed on eBay.
Facebook Marketplace
Platform Type: Local and Shipping-Enabled Marketplace
Best Known For: Affordable original paintings, local commissions, furniture art, larger pieces, home decor
Facebook Marketplace combines the reach of social media with the functionality of a marketplace, allowing artists to sell both locally and nationally.
Marketing: The integration with Facebook’s social features is the biggest advantage. Sales can generate visibility among buyers’ friends, and you can cross-promote in local groups. The platform favors complete listings with multiple photos and detailed descriptions.
Commissions/Fees: For in-person sales, Facebook charges no fees. For shipped items, there’s a 5% fee (minimum $0.40). This lower fee structure makes it attractive for higher-priced original works.
Pricing: The platform tends to favor competitive pricing, as buyers can easily compare local options. However, the social aspects allow artists to tell their story and potentially command higher prices than anonymous marketplaces.
Best for: Artists selling larger original works who prefer local pickup, or those with a strong Facebook following already. It’s especially effective for artists creating furniture art, large paintings, or pieces that benefit from seeing how they look in a home setting.
The platform is easy to use, but you should maintain clear communication with shoppers. To succeed on Facebook Marketplace, vetting potential buyers is important.
Creative Market
Platform Type: Marketplace (for Digital Assets)
Best Selling Art: Digital art assets, illustrations, fonts, templates, patterns, brushes, mockups
Creative Market focuses exclusively on digital products for creative professionals, making it perfect for artists who create tools and resources rather than final art pieces.
Marketing: The platform curates weekly featured products and regularly showcases creators in their email newsletter. Their “partner program” allows popular products to be featured in bundles and special promotions. The community values quality and originality over quantity.
Commissions: Artists receive 70% of each sale when customers purchase directly from their shop page. This drops to 55% for sales generated through Creative Market’s marketing efforts. There are no listing fees or monthly charges.
Pricing: Digital products typically range from $5 to $ 50, with most successful items priced between $12 and $ 25. Premium collections or extensive asset packs can command higher prices, sometimes reaching $100+.
Best For: Digital artists, illustrators, designers, and typographers who create professional-grade assets. It’s particularly strong for artists who understand design software and can create technical products, such as Photoshop brushes, Procreate palettes, or Illustrator pattern swatches.
The Creative Market maintains decent quality standards as they review submissions with care. This also means more work upfront but less competition with low-quality products, so you can expect better prices and more professional customers.
Amazon Art
Platform Type: Curated Art Marketplace
Best Selling Art: Fine art prints, photography, paintings, limited editions, gallery-quality works
Amazon Art brings the convenience of the world’s largest online retailer to fine art sales, though with a more selective approach than most Amazon categories.
Marketing: Being on Amazon provides access to their massive customer base and sophisticated recommendation algorithms. However, the platform is more heavily curated than others, often requiring gallery representation or a proven track record of sales.
Commissions/Fees: Amazon charges a referral fee between 15-20%, depending on price point, plus potential monthly fees for professional sellers. While higher than some platforms, the trade-off is exposure to Amazon’s premium customer base.
Pricing: Works on Amazon Art range from affordable prints under $100 to investment pieces over $10,000. The platform’s customers expect transparent pricing and detailed information about the piece, including provenance when applicable.
Best For: Established artists with gallery relationships, professional photographers, and artists with a substantial portfolio of consistent work. The platform works best for those who can fulfill orders reliably and maintain stock of editions.
Amazon Art has potential but comes with its challenges. For example, you get access to customers who might never visit a gallery, but the application process is tedious, and success demands your thorough understanding of Amazon’s requirements for art sales.
Recommended Read:
Marketing Strategies for Handmade Business
Website Builders & E-commerce Platforms to Sell Your Artwork
Shopify
Platform Type: E-commerce Website Builder
You can pretty much sell anything on Shopify. You have complete flexibility for original art, prints, digital downloads, commissions, and merchandise, and can choose to expand to other products in the future.
Shopify is a gold for anyone who wants to build an e-commerce store, including artists ready to build their own brand independent of marketplace constraints. This powerful e-commerce platform provides complete control over how your work is presented and sold.
Marketing and Integrations: Shopify integrates with virtually every marketing channel, from email marketing to social media selling. The platform offers built-in SEO tools, blog functionality, and abandoned cart recovery. You’ll need to drive your own traffic, but the avenues are endless.
Fees: Plans start at $20 per month with transaction fees of 2.9% + $0.30 per purchase. Higher-tier plans ($79+ monthly) offer lower transaction rates and additional features. Since it’s an e-commerce website, there are no commissions on sales.
Pricing Strategy: Complete freedom to set your prices, offer discounts, create bundles, or implement subscription models. Many artists find that the pricing flexibility allows them to offer gallery-quality work at better margins than marketplace platforms.
Best For: Established artists with existing followings or those ready to invest in building their brand. While technically accessible to beginners, Shopify requires more marketing know-how than marketplace platforms.
Setup: You need moderate technical know-how to set up your store. The basic setup uses an intuitive drag-and-drop interface, but customizing your store’s look and functionality may require some technical skills or the use of paid apps and themes.
Wix
Platform Type: Website Builder with E-commerce Capabilities
Best Selling Art: Portfolio-centric sales, commissions, limited collections, digital downloads
Wix bridges the gap between a portfolio site and an online store, making it popular with artists who want to showcase their process and story alongside their products.
Marketing: Wix offers strong blogging tools, email marketing integration, and social media features. Their SEO tools are more user-friendly than most platforms, and the site editor makes it easy to create compelling visual stories around your artwork.
Fees: E-commerce plans start at $27/month with no commission on sales. Payment processing fees vary by provider but average around 2.9% + $0.30 per transaction.
Pricing: Full control over pricing with the ability to create custom quotes for commission work. Wix supports multiple currencies and tax calculations for international art sales.
Best For: Artists who prioritize visual storytelling and brand presentation alongside sales. Particularly strong for artists who sell a mix of commissions and ready-made pieces.
Setup: Low to moderate techn-savviness is required. Wix’s drag-and-drop editor is among the most intuitive in the industry, making it accessible to almost anyone. More advanced features like custom forms for commissions may require some learning.
We’re visual beings, and many sellers appreciate Wix’s design flexibility for the same. With Wix, you get the aesthetics of your website right from the start with minimal effort.
Squarespace
Platform Type: Website Builder with E-commerce
Best Known For: Fine art photography, minimalist art, contemporary pieces, luxury or premium artwork
Famous for its stunning templates, Squarespace attracts artists who consider their website design an extension of their aesthetic vision.
Marketing: Squarespace excels in creating beautiful, immersive experiences that showcase art in context. Their email marketing tools, Instagram integration, and SEO features are streamlined but effective. The platform is particularly strong for visual storytelling.
Fees: E-commerce plans start at $23/month (billed annually) with no commissions. Transaction fees range from 2.9% + $0.30 with standard payment processors.
Best For: Visual artists with a strong aesthetic identity who prioritize presentation quality. Especially popular with photographers and contemporary artists targeting upscale markets.
Setup: A low-to-moderate level of technical expertise is required. Squarespace’s structured approach means less technical flexibility but an easier learning curve. Most artists can create a professional website without prior coding knowledge.
Squarespace typically offers higher-quality images and templates, allowing your art to breathe, which is crucial for artists.
Recommended Read: Must-Have Marketing Tools for Every Business Owner
WooCommerce (on WordPress)
Platform Type: E-commerce Plugin for WordPress
What can you sell: All formats of art – offers unlimited flexibility for experienced users
WooCommerce transforms the world’s most popular content management system, WordPress, into a powerful e-commerce platform with unmatched customization potential.
Marketing: You can use WordPress content marketing plugins to market your products. Countless plugins are available for SEO, email marketing, social media integration, and nearly every marketing function imaginable. The platform excels at content-driven marketing if that’s what you’re looking for.
Fees: WordPress hosting typically costs $3-30/month. WooCommerce itself is free, with premium extensions available. Payment processing fees vary by provider but typically fall around 2.9% + $0.30 per transaction.
Pricing Strategy: Complete control with the most flexible product options of any platform. Supports complex pricing models including name-your-price donations, subscriptions for art clubs, bundled products, and graduated pricing based on order quantities.
Best For: Tech-savvy artists who value complete control over their digital presence. Particularly strong for artists with hybrid business models combining multiple revenue streams.
Setup: While no coding is strictly necessary, WordPress has a steeper learning curve than dedicated e-commerce platforms. You could also hire a WordPress developer to get the job done for you. But the trade-off is unmatched flexibility.
The platform typically offers you long-term benefits. Your art or business needs can rarely outgrow the platform capabilities without a doubt. For instance, if you plan to sell art workshops alongside the prints you’re already offering, you can definitely make it possible with the platform without rebuilding everything from scratch.
Gelato
Platform Type: Print-on-Demand Production Partner (integrates with your own site)
Best Known For: Global print products, sustainable merchandise, localized production
Unlike other platforms in this list, Gelato isn’t a standalone marketplace but rather a production partner that integrates with your existing e-commerce site to offer global print-on-demand fulfillment.
Fees: No monthly fees – you pay only for products produced. Prices vary depending on the specific items, but they are competitive with other POD services. Integration is free with most major e-commerce platforms, including Shopify, WooCommerce, and Etsy.
Pricing: You set your retail prices on your own platform, while Gelato handles production at wholesale rates. Their local production model can make your shipping costs more competitive, potentially allowing better margins.
Best For: Artists who already have their own e-commerce site but want to add print products without inventory risk. Particularly valuable for artists with an international customer base.
Though it isn’t hard, setting up the integration requires following technical steps. Artists comfortable with their existing e-commerce platform may have a little trouble adding Gelato.
However, both sellers and customers appreciate that the art prints are produced locally rather than shipped halfway around the world, which means faster shipping times. Besides, Gelato’s carbon-neutral approach is a great advantage for brands/artists with similar values.
To sum it up!
Again, I’ll emphasize that you need to narrow down your specific goals, artistic style, technical comfort level, and the amount of time you spend, and the marketing techniques you use to decide where to sell your art online. What works for one may not work for another artist!
The best bet, you ask? Combine any of the models and work with platforms strategically – maybe selling digital downloads on Creative Market, building a brand by selling originals on your Shopify store, and merchandise through Redbubble. But it is equally important to streamline one process before moving on to the next.