Websites Like Etsy: 19 Best Alternatives To Sell Art Online
As an artist, you’ve probably heard about Etsy and maybe even started selling your work there.
But putting all your eggs in one basket isn’t the smartest move for your art business, or any business in general. You could be a painter, digital artist, crafter, or photographer–diversifying where you sell your artwork can make a huge difference in your income and reach.
Let’s find out the best Etsy alternatives to sell your work online in this post.
Why You Should Look For Etsy Alternatives
Don’t get me wrong – Etsy is still a powerhouse in the handmade and creative marketplace world. Many customers across the world still trust Etsy to shop for unique, handcrafted items, and that’s not changing anytime soon. But relying solely on Etsy can limit your potential in several ways.
Fees: Etsy’s fee structure has become increasingly complex over the years, with listing fees, transaction fees, payment processing fees, and advertising costs that can quickly eat into your profits. When you’re starting out, every dollar counts, and those fees can add up faster than you think.
Competition: With millions of sellers on Etsy, standing out from the crowd has become incredibly challenging. Your beautiful artwork might get lost in the sea of similar products, making it harder for potential customers to discover your unique creations.
Etsy’s algorithm changes and policy updates: One day, your products are showing up in search results, and the next day, they’re buried on page 10. Having alternative selling channels means you’re not completely dependent on one platform’s rules and changes.
Customer base: While Etsy shoppers might be looking for handmade crafts and vintage items, other platforms cater to fine art collectors, digital download enthusiasts, or people seeking custom-commissioned work. When you diversify your online presence, you can tap into these different customer bases and potentially increase your overall sales.
Brand building tools: We live in a world where data is power, in fact, when you’re connecting with customers. With different platforms like Shopify, you can create stronger relationships with your buyers and have more control over your business’s growth.
Sites Like Etsy to Sell Your Art
I’ve compiled a comprehensive list of 20 platforms where you can sell your art, each with its own strengths and ideal use cases. Some are direct marketplace competitors to Etsy, while others offer completely different approaches to selling your creative work.
A Quick Overview of Websites Similar to Etsy To Sell Online
| Platform | Type | Fee/Subscription | Sold in (Regions/Countries) | Best for | Integrations |
| Bonanza | Marketplace | Final value fee 3.5% | Worldwide | Vintage items, collectibles | eBay, Google Shopping |
| Folksy | Marketplace | 6% + payment fees | UK focused | British crafters, handmade | PayPal |
| eBay | Marketplace | 13.25% final value fee | Worldwide | All product types | Multiple payment methods |
| Handmade at Amazon | Marketplace | 15% referral fee | US, UK, DE, FR, IT, ES, JP, CA, AU | Handmade goods | Amazon ecosystem |
| Artspan | Marketplace | Monthly plans $10-30 | Worldwide | Fine art, original paintings | Social media |
| Saatchi Art | Marketplace | 35% commission | Worldwide | Original artwork, emerging artists | Instagram, Facebook |
| Handmade.com | Marketplace | Various fees | Worldwide | Handcrafted items | Social media |
| Crafters Market | Marketplace | Commission-based | Worldwide | Handmade crafts | Basic integrations |
| DeviantArt | Marketplace | 20% commission | Worldwide | Digital art, prints | Social media |
| Shopify | Website Builder | $29-379/month | Worldwide | All business types | 6000+ apps |
| Wix | Website Builder | $14-159/month | Worldwide | Small to medium businesses | 250+ apps |
| Gumroad | Marketplace | 10% fee | Worldwide | Digital products | Email marketing tools |
| Creative Market | Marketplace | 50-70% revenue share | Worldwide | Design assets, templates | Portfolio websites |
| Payhip | Marketplace | 5% transaction fee | Worldwide | Digital downloads | Email marketing |
| Society6 | Print-on-demand | 10-20% royalty | Worldwide | Art prints, home decor | Social media |
| Big Cartel | Website Builder | Free-$19.99/month | Worldwide | Independent artists | Basic integrations |
| Storenvy | Marketplace/Website Builder | 10% transaction fee | Worldwide | Creative products | Social media |
| Redbubble | Print-on-demand | 15-20% royalty | Worldwide | Apparel, stickers, prints | Social media |
| Artisans Cooperative | Marketplace | Commission-based | Worldwide | Handcrafted goods | Community features |
Here’s a detailed explanation along with
1. Bonanza
Bonanza started as an alternative to eBay and has grown into a solid marketplace for artists and crafters looking to sell their work. If you’re familiar with eBay’s format but want something less crowded and more seller-friendly, Bonanza might be your sweet spot.
Pros:
- Lower fees compared to many competitors (3.5% final value fee)
- Easy integration with other platforms like eBay and Google Shopping
- Less saturated than major marketplaces, so your items have better visibility
Cons:
- Smaller customer base compared to Etsy or eBay
- Limited marketing tools and promotional options
- Interface can feel outdated compared to modern platforms
Bonanza works particularly well if you’re selling vintage art pieces, collectible items, or unique handmade goods that don’t fit the typical Etsy mold. The platform attracts bargain hunters and collectors, so pricing your work competitively is key to success here.
2. Folksy
Folksy is sometimes called “the British Etsy,” and for good reason. This UK-based marketplace focuses exclusively on handmade and creative goods, making it perfect if you’re targeting British customers or if you’re based in the UK yourself.
Pros:
- Strong focus on handmade and creative items
- Supportive community of British makers
- Lower competition compared to global platforms
Cons:
- Limited to the UK market primarily
- Less advanced features compared to larger marketplaces
If you’re creating traditional crafts, British-inspired art, or want to tap into the UK market specifically, Folksy offers a more intimate community feel. The platform has a loyal customer base that appreciates authentic, handmade goods; however, you’ll need to consider whether the geographic limitation aligns with your business goals.
3. eBay
You might not think of eBay as an art platform, but it’s actually a surprisingly viable option for many artists. With its massive global reach and diverse customer base, eBay can work well for both original artwork and prints.
Pros:
- Huge global audience and established trust
- Auction format can drive up prices for unique pieces
- Excellent buyer protection and dispute resolution
Cons:
- Very competitive environment
- Not specifically designed for handmade or artistic items
eBay works best if you’re selling original paintings, vintage art supplies, or limited edition prints. The auction format can be particularly effective for one-of-a-kind pieces where collectors might bid against each other. Just be prepared to invest time in creating detailed listings and managing customer communications.
4. Handmade at Amazon
Handmade at Amazon is Amazon’s answer to Etsy, and it comes with all the benefits and challenges you’d expect from the e-commerce giant. If you want access to Amazon’s massive customer base, this could be a game-changer for your art business.
Pros:
- Access to Amazon’s enormous customer base and Prime shipping
- Professional fulfillment options through Amazon FBA
- Strong search visibility and customer trust
Cons:
- High referral fees (15%)
- Strict application process and ongoing requirements
- Less personal, community-driven feel compared to craft-focused platforms
Getting approved for Handmade at Amazon requires proving that your items are genuinely handmade, but once you’re in, you gain access to millions of potential customers. This platform works particularly well for artists who can produce items consistently and want to scale their business significantly.
5. Artspan
Artspan caters specifically to fine artists looking to sell original paintings, drawings, and high-quality prints. If you’re a serious artist creating gallery-quality work, this platform understands your needs better than general marketplaces.
Pros:
- Designed specifically for fine art and serious collectors
- Professional presentation tools and portfolio features
- Higher-end customer base willing to pay premium prices
Cons:
- Monthly subscription fees ($10-30)
- More suited to established artists than beginners
- Smaller audience compared to the general marketplaces
Artspan is ideal if you’re creating original paintings, professional photography, or limited edition prints. The platform attracts art collectors and interior designers looking for quality pieces, so your work needs to meet professional standards to succeed here.
6. Saatchi Art
Saatchi Art positions itself as a platform for emerging and established artists to reach serious art collectors worldwide. If you’re looking to break into the fine art market, this platform offers significant exposure and credibility.
Pros:
- High-profile platform with serious art collectors
- Professional curation and marketing support
- Global reach with focus on emerging artists
Cons:
- High commission rates (35%)
- Selective about the artists they accept
- Primarily for original artwork, not prints or crafts
Saatchi Art is best suited for original paintings, sculptures, and mixed media work. The platform has a rigorous curation process, but acceptance can significantly boost your credibility as an artist and connect you with collectors willing to pay substantial amounts for quality work.
7. Handmade.com
Handmade.com offers a straightforward marketplace experience for crafters and artists selling handmade goods. While not as well-known as some competitors, it provides a clean, focused environment for showcasing your creative work.
Pros:
- Clean, user-friendly interface
- Focus on genuinely handmade items
- Reasonable fee structure
Cons:
- Smaller customer base and less brand recognition
- Limited marketing and promotional tools
- Less community features compared to established platforms
This platform works well if you’re looking for a simple, no-frills way to sell handmade items without getting lost in a crowded marketplace. It’s particularly suitable for crafters who want to test the waters of online selling without committing to more complex platforms.
8. Crafters Market
Crafters Market aims to connect crafters directly with customers looking for unique, handmade items. The platform emphasizes the personal connection between makers and buyers.
Pros:
- Focus on connecting crafters with customers
- Commission-based model aligns platform success with yours
- Emphasis on storytelling and maker profiles
Cons:
- Newer platform with a smaller audience
- Limited advanced selling tools
- Less established than major competitors
If you enjoy sharing the story behind your creative process and connecting personally with customers, Crafters Market could be a good fit. The platform works best for artists who see their craft as part of a larger narrative they want to share with buyers.
9. DeviantArt
DeviantArt has evolved from a simple art-sharing community into a legitimate marketplace for digital artists. If you create digital art, illustrations, or photography, DeviantArt offers both community engagement and sales opportunities.
Pros:
- Large, engaged community of artists and art lovers
- Strong focus on digital art and creative expression
- Built-in social features and community support
Cons:
- 20% commission on sales
- Primarily digital/print-focused rather than physical goods
- Can be challenging to stand out among millions of artists
DeviantArt excels for digital artists, illustrators, and photographers who want to build a following while selling prints, digital downloads, and commissioned work. The community aspect can help you develop your artistic skills while building a customer base.
10. Shopify
Shopify isn’t a marketplace but rather a platform for building your own online store. If you’re serious about building a brand around your art and want complete control over your customer experience, Shopify is worth considering.
Pros:
- Complete control over branding and customer experience
- Extensive app ecosystem for customization
- Professional e-commerce features and analytics
Cons:
- Requires a bit more technical knowledge and marketing effort
- You’re responsible for driving all your own traffic
Shopify works best for artists who are ready to invest in building their own brand and have the time to manage marketing, SEO, and customer service. While it requires more effort upfront, it offers the highest potential for long-term business growth and customer relationship building.
11. Wix
Wix offers another website builder option that’s particularly user-friendly for artists who aren’t tech-savvy. With its drag-and-drop interface and art-focused templates, you can create a professional-looking online gallery and store without coding knowledge.
Pros:
- Extremely user-friendly drag-and-drop interface
- Beautiful templates designed specifically for artists and creatives
- Integrated e-commerce features and payment processing
Cons:
- Monthly subscription fees ($14-159)
- Less flexible than Shopify for advanced customization
- Can become slow with heavy image galleries
Wix is perfect if you want a beautiful, professional website but don’t want to deal with technical complexities. It’s especially good for photographers, painters, and visual artists who need stunning galleries to showcase their work alongside selling capabilities.
12. Artisans Cooperative
Artisans Cooperative is a growing, community-owned marketplace dedicated to handmade, ethical, and original goods. It’s designed to support independent makers and artists who value transparency, sustainability, and fair business practices.
Pros:
- Mission-driven, artist-run platform
- Focus on handmade, ethical products
- Supportive community and fair policies
- Low fees compared to larger platforms
Cons:
- Smaller audience than major marketplaces
- Still growing, so less exposure
- More hands-on involvement may be needed
Artisans Cooperative is ideal for makers who want to align with a values-based marketplace that champions slow craft, handmade quality, and mutual support. It’s especially suited for artisans seeking a more personal, mission-aligned alternative to big corporate platforms.
13. Gumroad
Gumroad specializes in digital products, making it ideal for artists selling digital downloads, tutorials, templates, or digital artwork. If your art can be delivered digitally, Gumroad offers one of the simplest selling experiences available.
Recommended Read: Gumroad Alternatives to Sell Digital Products
Pros:
- Extremely easy to set up and start selling
- Great for digital products and instant downloads
- Built-in affiliate program features
Cons:
- 10% transaction fee (higher than most competitors)
- Limited customization options
- Not suitable for physical products
Gumroad is perfect for digital artists, graphic designers, and illustrators selling printable art, digital paintings, design templates, or online courses. The platform handles all the technical aspects of digital delivery, so you can focus on creating.
14. Creative Market
Creative Market caters to designers and creative professionals looking for high-quality design assets. If you create graphics, fonts, templates, or design elements, this platform connects you with professional buyers.
Pros:
- High-quality, professional customer base
- Focus on design assets and creative tools
- Good revenue sharing for accepted artists
Cons:
- Selective application process
- Revenue share model (50-70% to artists)
- Primarily for design assets rather than fine art
Creative Market works best for graphic designers, typography artists, and digital creators making design templates, icons, fonts, and other professional design assets. The customer base consists mainly of other designers and businesses needing quality creative materials.
15. Payhip
Payhip offers a straightforward platform for selling digital products with built-in marketing tools. It’s particularly good for artists who want to sell digital downloads while building an email list of customers.
Pros:
- Low transaction fees (5%)
- Built-in email marketing and affiliate features
- Easy to use for digital product sales
Cons:
- Primarily focused on digital products
- Limited customization options
- Smaller customer base than major platforms
Payhip is ideal for artists selling digital prints, tutorials, e-books, or online courses. The platform’s email marketing integration helps you build direct relationships with customers, which is valuable for long-term business growth.
16. Society6
Society6 is a print-on-demand platform where you upload your artwork and they handle printing, shipping, and customer service. You earn royalties when customers buy products featuring your designs.
Pros:
- No upfront costs or inventory management
- Wide variety of products (clothing, home decor, accessories)
- Handles all fulfillment and customer service
Cons:
- Low royalty rates (10-20%)
- No control over pricing or customer relationships
- High competition among artists
Society6 works well for artists who want passive income from their designs without managing inventory or shipping. It’s particularly good for illustrators, graphic designers, and artists creating patterns or designs that work well on various products.
17. Big Cartel
Big Cartel focuses specifically on independent artists and makers, offering a simple e-commerce solution with artist-friendly features. Their free plan makes it accessible for artists just starting out.
Pros:
- Free plan available for up to 5 products
- Designed specifically for artists and independent creators
- Simple, clean interface
Cons:
- Fewer integrations compared to major platforms
- You need to drive your own traffic
Big Cartel is perfect for artists who want their own branded store but are just starting out or selling a limited number of products. It’s particularly good for testing whether online sales work for your art before committing to paid platforms.
18. Storenvy
Storenvy combines individual store creation with marketplace exposure, giving you the benefits of both approaches. You get your own branded store that also appears in their marketplace.
Pros:
- Free store creation with marketplace exposure
- Social media integration and community features
- No monthly fees (10% transaction fee only)
Cons:
- Limited advanced e-commerce features
- Smaller marketplace compared to major platforms
Storenvy works well for artists who want their own store but also want the discoverability that comes with marketplace exposure. It’s particularly suitable for artists creating trendy, youth-oriented products.
19. Redbubble
Redbubble is another print-on-demand platform that’s particularly popular for graphic designs, illustrations, and artwork that translates well to apparel and accessories.
Pros:
- Large customer base and brand recognition
- Wide variety of products and good quality printing
- No upfront costs or inventory management
Cons:
- Low royalty rates (15-20%)
- High competition and market saturation
- Limited control over pricing and branding
Recommended Read: The Best Redbubble Alternatives
Redbubble excels for artists creating pop culture references, funny sayings, graphic designs, or artwork that works well on t-shirts, stickers, and phone cases. The platform has a younger demographic that actively searches for unique designs.
Common FAQs on Selling Art Online
Can I sell on multiple platforms simultaneously?
Absolutely! In fact, selling on multiple platforms is one of the smartest strategies for growing your art business. Just make sure to manage your inventory carefully if you’re selling physical items, and be aware that some platforms have exclusivity requirements for certain programs or features.
Which platform is best for digital art vs. physical products?
For digital art, focus on platforms like Gumroad, Creative Market, DeviantArt, and Payhip. For physical products, consider Etsy alternatives like Bonanza, Folksy, Handmade at Amazon, and ArtFire. Print-on-demand platforms like Society6 and Redbubble work great for designs that can be printed on various products.
How do fees compare across platforms?
Fees vary significantly. The above table gives you an idea of each marketplace/platform to sell art online. Transaction-based platforms like Bonanza (3.5%) and Payhip (5%) have lower percentages, while platforms like Saatchi Art (35%) take higher commissions but provide more services. Subscription-based platforms like Shopify and Wix charge monthly fees but no transaction fees. Always calculate the total cost, including payment processing fees.
Which platforms have the most international reach?
eBay, Amazon Handmade, Shopify, Wix, Society6, and Redbubble have the strongest international presence. However, some platforms like Folksy focus specifically on certain regions (UK), which can be an advantage if that’s your target market.
Should I start with free platforms or invest in paid ones?
Start with free or low-cost options like Big Cartel’s free plan, Storenvy, or print-on-demand platforms to test the waters. Once you’re making consistent sales and understand your market, consider investing in more robust paid platforms like Shopify or specialized art platforms that better serve your growing business needs.
